When they find someone doing this, they punish those websites by lowering their rankings and making them harder (or impossible) to find for searches that include those spammy keywords. You can read more about it on this page at Google Webmaster Central Blog.

So, if you want your website to be found, then don’t try and cheat the system – instead, follow these simple rules that apply to local and global SEO:

Don’t submit low quality or spammy content

How to create high-quality content? A few factors go towards making a piece of content high quality. The most obvious being spelling and grammar – anything with lots of mistakes will be considered low quality by search engines. Google even has its own ‘webmaster guidelines’ for this sort of thing which you can find here.

Another factor that goes towards high-quality content is the amount of time and effort you put into creating it. Take the time to research your topic, be thorough, add pictures and graphs where necessary and make it as easy to read as possible. If you do all this, then it’ll be seen as a better piece of content than something rushed out in half an hour (and probably full of mistakes).

What type of websites should I submit my website to? Well, Google provides a list for this.

Just follow that list, and you won’t go far wrong.

Don’t try buying backlinks. Google will know if you’re buying backlinks, which will be reflected in your rankings. If you want to improve your rankings, create high-quality content and let natural links come to you.

When creating content ask yourself these questions: What is my objective? Who am I targeting? Why would those people want to read what I’ve written? On which platforms will those people be reading my content? How can I make those platforms as easy as possible for people to navigate?

Title tags

They are an essential element on your web pages, as they appear in search engine results. Not only should you use your primary keyword once but also include related terms twice more throughout the title tag. 

So if I were optimizing a post about using vinegar to clean my oven, it would look like this: Using Vinegar To Clean Your Oven – A Simple Guide For Beginners.

Meta tags

Search engines use description meta tags to display short snippets of information describing the content that appears on each page of your website. Although this doesn’t have much to do with how well you rank in the SERPs, it’s still important to use this area to describe what your content is about. An example of a description meta tag would be: A simple, easy-to-understand guide on cleaning your oven with vinegar.

What tools should you use?

You can use many tools to help with your SEO, the most popular being Yoast. You can read more about that tool here.

Many people swear by this tool, but it has its limitations, so if you want something a bit more advanced, look at Serpstat. You can see how they compare in this blog post.

Another free option is SEMrush, which has a nice feature where you can check all of your competitors’ keywords and see how well they’re ranking for them. Not only that, but you can also see their monthly search volume, AdWords cost etc. This is a handy tool to have as it lets you know precisely how well your competitors are doing for specific keywords – then you can go out there and do better.

Wrapping up with an essential tool

It would be best if you also used Google Analytics which will help you track how much traffic your website is getting from organic searches. It’s not the most accurate way to check these things, but it’ll give you an idea of how well your keywords perform for specific pages on your site.

The post A simple guide to SEO for Digital Marketers appeared first on Techscopy.

Let’s have a deeper look into the digitalization trend of 2021:
1) Data-Base Transitioning

Whether you’re a five-person start-up business tracking leads in Google Spreadsheets or a large corporation, maintaining thousands of data rows in Excel, or somewhere in between, data management can be a nightmare. In times when Covid-19 turned the tables, businesses had to adapt to conducting online operations. There are different database software that companies are using, for example, Airtable. Among all these database software, Airtable, like most other online database tools, provides a relational data paradigm that can organize various business tasks. If Airtable is not your thing, there also several other platforms that can be considered an efficient airtable alternative. Although, Airtable has been used by customers in various professional fields, including creative initiatives, personal productivity, customer data management, and more. This service has played a considerable role in the digitalization trends of this year.

2) Contactless Solutions

There has been a rapid transition to digital technology, which has reduced the need for direct communication, providing quicker and hassle-free service. In addition, the digital transformation movement has had a significant impact on consumer activities such as doing grocery online or other e-commerce activities. As a result, the demand for B2B eCommerce services has also increased.

3) Hybrid Cloud Culture

We have known for a while that markets are speedily moving to a hybrid cloud infrastructure. Hybrid cloud technologies allow businesses to strike the right balance for their specific cloud needs, ranging from SaaS applications and on-premise solutions to a mix of public and private clouds.
Over the last year, well-known public cloud providers have made significant investments in hybrid cloud structures. Other providers are also investing more in building solutions that make it easier to link on-premises data centers to the cloud. The purpose of these efforts is to connect with the client wherever they are.

4) Accelerated Digital & Virtual Communications

As the demand for digital services increases, 5G cellular services can meet the demand for high-speed and high-volume data connectivity. Another example of the digital revolution is the long-awaited release of Wi-Fi 6, which will enhance download speeds manifold.
We have heard about the benefits of 5G for years. Though, it wasn’t until this year that the demand for reliable connectivity and more bandwidth became a real, tangible benefit that we could all wrap our heads around.

5) Highly Focused Omni-channel Retailing

From early 2021, we had expected omnichannel retailing to become the norm, which it is now. Based on current trends, omnichannel shopping appears to be a significant determinant of success, even beyond 2021. An omnichannel supply chain has the advantage of treating online and brick-and-mortar stores as one entity. That is a crucial digital transformation trend that eliminates boundaries, resulting in un-rivaled opportunities.

6) AI Integration

Artificial Intelligence is one of the most ardent technological developments right now, and it will become an even more essential tool for interpreting and comprehending the world around us in the future. As a result, the amount of information we collect for several aspects like healthcare, infection rates, and the effectiveness of infection-
prevention strategies will continue to grow.
Understanding the changing patterns of client behavior is always a challenge for businesses. More human activity will occur online, from shopping and socializing to virtual working environments, meetings, and recruitment. It can be anticipated that the tools we use to study these behavioral changes or patterns, like AI, will advance in 2021.

7) Cloud Technologies

Another essential digital transformation subject for 2021 is the growing interest in cloud computing. Cloud computing frees enterprises from old software and provides worldwide access, which is critical for remote work. Furthermore, cloud technology offers unprecedented flexibility and mobility, allowing users to respond quickly to new
opportunities and difficulties.

8) Personalized Advanced Designing

The future is personalized, and all the companies have to adapt to this trend to remain in the court. In 2021, personalization continues to be one of the most prominent UX trends. The primary purpose of customized design is to make the user feel as if the material was developed just for them, increasing the conversion rate, which every
business wants.

Conclusion

Throughout 2020, businesses faced extraordinary uncertainty and instability, resulting in technological investments to get back to near-normal or sustain some stability level. To make their firms more robust in 2021, they’ll need to accomplish the “basic” things more efficiently by adapting technological business ideas and new trends. So, incorporating the new normal into the digital business transformations is the first step to take. That concludes our detailed guide to the most important digitalization trends to adapt to in 2021. To obtain an advantage over your competitor, you must continuously look forward to embracing new technology, techniques, and trends in your industry.

The post 8 Ways To Adapt To Digitalization Trend Of 2021 appeared first on Techscopy.

Optimizing your local SEO will help you generate more website traffic, leads, and conversions since the strategy is more relevant to your base of local customers. If your business operates on a regional, not national-level then Local SEO is very essential for you

If your business is located in a certain region and you want local customers to find you then you must consider letting Google know about the same. The best way to do so is to optimize for local SEO.

Here are a few tip and tricks to make your local SEO successful:

1. Create a Google My Business (GMB) Listing

This is perhaps the most effective way to rank higher on Google Maps as well as gain visibility in Google Search local results. Google My Business is necessary for Local SEO as it enables your business listing to appear in local search results for queries specific to your products or services.

Here are a few things that you can do with your GMB;

1. Update your company profiles any time by simply signing in and editing your profile on the go.
2. Showcase your products and services by providing photos and videos that are engaging in your offerings.
3. Gain customer interest by engaging them to write reviews about your business and its offerings and increase click-through and conversion rates.
4. Acquire detailed insights by tracking site visits and calls, among others.

Google My Business helps you manage your company appearance on Google search results. It ensures that your customers are acquiring all the relevant information about your company when they reach your business on Google or search for terms related to your products or services.

Google My Business can help you:

• Get your business on Google’s Local 3-Pack
• Reach and engage with your target market for free
• Establish your authority with a great business profile
• Earn trust from customers
• Increase traffic and sales
• Learn more about your business

2. List Your Business in Online Directories

Business listings are the contact details of your business listed online because 79% of customers do research online before visiting a store.

In older times when people needed something, they used to pick up their good old business directories or yellow pages and turn pages and pages to find the service they are looking for. Not now! All that user has to do is to reach out for his mobile phone, open a browser, and type in the service he/she is looking for, and BAM! A long list of results is generated within a few seconds all thanks to business listings done by the business owners to reach out to their customers who are interested in their offerings.

A listing will typically pop up and display the information for all businesses that have been paired to that specific query. The more sites that correctly and consistently list your business info, the more likely it is that you’ll be found by more customers.

Here are few benefits of online business directories

1. Improved Online Presence

Listing your business on multiple websites actually helps you to increase the frequency of appearance on the search results. Listing sites works as an additional website for your businesses.

There are few things you need to ensure like listing up to date, has plenty of pictures of your product or service, and provides contact information such as email and phone number.

2. Boost website SEO

Local business directories help you to optimize your website for your targeted keywords. When you list your business on a high DA directory, they are more likely to appear higher on the SERP meaning your business will appear more frequently than perhaps your website will.

3. Increased brand visibility

Creating a business listing is one of the best ways for local businesses to increase their brand visibility. All you need to make sure that you include as much information as possible.

Try to list your site on as many listing sites as you can. The more sites you list your company information to, the better the chances for users to see your logo and identify with your brand and what you offer.

4. Improved business reputation

Many business directories have an option for users to leave a review about their experience with your product or service. These reviews help other users to make up their minds about your product and services. All you need to do is to effectively communicate with your clients and customers.

The best thing about business listings is that the majority of them are free and very easy to set up.

3. Keep Your NAP Information Correct

A very crucial part of local SEO is to keep your NAP correct and consistent throughout.

NAP is an abbreviation used for name, address, and phone number. Google values consistency in your listing. Your NAP should be consistent across all business listings, local directories, social media profiles, and websites.

NAP consistency is very vital for any local search engine optimization strategy if a search engine is confident when they find consistent information all around the web.

4. Target Local Keywords

If you want your customer to find you then your targeted keywords should be relevant to local customers, makes sense, right?

You can use tools like Google Keyword Planner as it lets you filter keyword searches based on location so you get an idea of the popular search terms for a given region. You should also consider using region-specific landmarks and hotspots in your content.

5. Optimize for Mobile

The shift to mobile devices is occurring faster than expected, this makes mobile optimization an important aspect of your Local SEO strategy. Nowadays more people are using mobile devices to perform searches than they’re using computers. According to Statista, roughly 60 percent of organic search engine visits occur on mobile devices in the U.S.

Here are a few key benefits of mobile-optimized website

1. Improved user experience
2. Improve website speed
3. Improve bounce rate
4. Attract more local customers
5. Increase average time on site

Mobile optimization cannot be underestimated, if your website is not optimized for mobile users you will start losing your targeted client exponentially.

6. Optimize for Voice

Voice optimization is the process of optimizing your website to appear in voice search. Considering 40% of adults depend on voice search every day, it is really important to optimize the website for voice search. While most of us think that the future of voice search is far away, these facts are enough to make you think twice:

• 25 percent of searches on Windows 10 desktop are done with voice.
• 50 percent of the searches will be done via voice by 2020.
• 20 percent of all mobile queries on Google are voice search.
• 55% of teens and 41% of adults use voice search daily.

7. Manage Your Reviews

Ninety-seven percent of consumers find local business info on the web, and 70% make decisions based on what online reviews say. Customer reviews not only optimize your GMB presence, it also encourages more customers to do business with you. Bright Local’s 2017 Local Consumer Review Survey reveals that 85% of customers believe online reviews as much as personal recommendations.

8. Look into Location Pages

If your business has more than one location in an area then location pages are a must for you. These are the must-have information you need to provide about your business:

• Store hours
• Name, address, and phone number
• Individualized descriptions
• Testimonials
• Promotions
• Parking availability
• Google Maps attached to each location page

9. Take Time to Build Inbound Links

Both traditional and local SEO is affected by inbound links. You have to create a solid link-building strategy and creating backlinks isn’t just plug-and-play. The best way is to generate contextual links by offering other businesses to create content for them that includes links for your site.

Contextual link building is one of the most difficult link-building methods but they have a strong impact on search rankings. Here are few other methods that are tried and tested and you also can implement to create contextual links:

1. Connect with content curators for contextual links
2. Interview authority site owners – and get interviewed
3. Create newsworthy content

10. Utilize Social Media Platforms

Social media platforms are a great way to stay in front of your audience. You can use platforms like Facebook, Instagram, LinkedIn, etc and connect with your audience. Here are few things you should consider while using social media for Local SEO:

1. Mind Your Captions and Keywords
2. Maximize the Engagement Rate of Your Posts
3. Monitor Your Social Traffic and ROI

Social media will help you to make your business more discoverable so you should not wait to start using such an amazing tool at you dispense without even spending a penny!

Conclusion

Local SEO is more important than ever before!

These tips and tricks will definitely help you in preparing and improving your Local SEO strategy. With the aforementioned tips and tricks, you won’t just take advantage of lucrative local searches but also has a solid foundation when new SEO features are introduced.

The post Local SEO Guide: Tips and Tricks to Rank Your Business Locally appeared first on Techscopy.

But somehow, the search engine always knows what to show you.

These results pop up because the search engine recognizes the searcher’s intent, sifts through content, and displays a relevant result.

The search intent is the reason behind the keywords and queries you type in the search bar. It represents your queries’ fundamental objective. You may search to find information, locations, products, etc. These are all varying intentions behind things you need; a problem to solve, how to get somewhere, or what to buy for an upcoming party.

The search engine determines the keywords you enter into the search bar and categorizes them accordingly. While there are countless subcategories, they all fall under three major categories, which are:

• Informational queries: searches in which the searcher intends to find out information about some topic. People generally use the words “how, what, when, who, where” in these searches.
• Navigational queries: searches people make when they have to find any website.  
• Transactional queries: Searches people make when they intend to take some action like purchasing a product.

The exciting thing is that up to 80% of search engine queries are informational, and the remaining 20% are either navigational or transactional.

Why is it important to understand the user’s search intent?

For marketers, knowing the answer to this question will eventually determine their success or failure.

When you understand the user’s intentions for searching, you can optimize your search engine results and create even better content. Having this insight will help you answer the searcher’s queries in the most precise and helpful way possible. It will also give you an idea about how you can branch out the information into relevant topics that the user might be interested in.

Knowing the searcher’s intent is a part of understanding your target audience. When you know your target audience’s needs, you can serve them better. Understanding the searcher’s intent plays a vital role in developing digital marketing strategies that are highly customer-focused.

You can use free keyword research tools to identify search queries and connect them to the intent to optimize your marketing efforts. Additionally, here are a few more tips that can help you identify the user’s search intent to drive better results.

1. Go beyond the keywords

When a person has a transactional intention, they either use the name of the product, model name, or the purpose of the product’s usage. For example, if a user has the intention to buy a mattress, they may make queries like “mattress for sale in (X area)” or “(X brand name) mattress.”

Brands and SEO experts usually target these keywords. But if you want to take your success to the next level, you have to understand your target audience’s thinking pattern. You have to market to people’s problems and needs. Consider queries such as “suitable mattress for back pain” or “how can the quality of mattress affect your sleep.” The reason is simple. Most of the time, people don’t make simple keyword searches. In fact, they need answers to particular questions, and they will type whatever they are thinking of at that moment in the search bar. Your goal should be to upsell beyond the keywords and tend to these queries.

2. Consider the customer buying cycle

You have to understand the customer buying cycle like an inverted top-to-bottom pyramid scheme. Start by serving the queries and keywords on a broad term. You may identify them as general searches that are for awareness purposes. For instance, when a customer needs awareness, they need information. Your duty will be to tend to their informational needs and provide them with comprehensive guidelines about their queries.

The later and more specific queries may include searches on particular products, models, reviews, etc. All of your later stages provide information accordingly. Keeping this cycle in mind can help you optimize your website’s keywords and produce quality content consequently.

3. Identify queries 

Now that you finally know how your target audience conducts their searches, you have to dive into their search content. Start by using the same queries as your target audience and analyze Google search results. Statistically, the top most result on Google has a click-through rate of up to 34.4%. You can study the top result and other search results on the first page to upgrade your strategies. You can find out the areas you lack in, what kind of information internet users are looking for, and how you can stay relevant to them.

Analyzing the top results will also help identify the common feature among them, which you can then incorporate into your marketing and content writing strategies for better results.

4. Prioritize understanding your customer 

One of the most common mistakes that marketers make is that they strategize according to the search engine’s algorithm and try to find ways to reach the top as fast as possible. Honestly, there is no point in sucking-up to the Big G by trying to please its algorithm if you are not giving your customers what they want. While you may increase the web site’s traffic or click-through rates with this strategy, there’s a high chance this traffic won’t convert into leads.

You have to start by prioritizing your customer over any algorithm. Understand your target’s audience’s habits, needs, likings, etc. Then market your product to solve the problems they face or the needs and desires they want to fulfil. Consider creating buyer personas To identify these needs and categorize them accordingly.

5. Ask them 

If you are still unsure about what people are looking for on the internet, then the simplest solution is just to ASK! Now, we are not asking you to run after innocent bystanders and bother them with a questionnaire and dozen “whys.” But you can ask people through polls, surveys, social media, etc. Data collected from these sources can guide you about your customer’s needs, and you will at least have a starting point to build your marketing strategy upon.

Conclusion

You can’t make a business successful by pulling a product out of a magician’s hat and force your customers to buy it. In fact, there is no magic trick that can promise you the number one spot on SERPs – unless you are in cahoots with the search engine algorithm, which is impossible.

But trying to reach the top results by using too many keywords, external links, backlinks, or duplicate content can only ruin your ranking. The simplest solution to improving your rankings on search engines is understanding the user and what they need. Once you know this bit of magical information, you can quickly become the topmost preference for your target audience.

The post Five Tips To Determine Your Customer’s Search Intent appeared first on Techscopy.

But, how should you invest resources and time in digital marketing in 2021? Which effort will let you gain more traffic, revenues, and leads? It is important to glance at the latest trends that will dominate the digital marketing world this year. To apply the best marketing techniques, you can rely on skills found in a capable digital marketing service provider.

Video marketing trends in 2021

In the past year, more than 90% of digital marketers found the effectiveness of video marketing strategy. They think that videos will not lose their popularity in the coming years. Market analysts found that videos will attract over 80% of the internet traffic in 2021. Video marketers also claimed the direct effect of videos on increased sales.

But how do you make the optimal use of your video marketing campaign in 2021? It is essential to focus on the audiences’ needs while publishing videos of the best quality and high speed. With machine learning technology, it is easy to know how the target audience watches your videos from different devices. Thus, you need to have a real-time view of your video marketing campaign.

You can rely on AI tools to find the most valuable users of your digital videos. This technology also ensures that real and authentic viewers have watched your videos. Besides, you may post vertical videos and live videos as one of the latest trends.

Omnichannel marketing will gain more importance

Market analysts and researchers have found that most consumers like to use at least 3 to 4 channels to go through their buying journey. Thus, implementing cross channel marketing campaigns is highly important in 2021. Several businesses have invested in omnichannel marketing solutions to give the best experience to customers. Moreover, this innovative marketing technique can increase the conversation rate of a business.

Voice search and visual search trends will be on the rise

The availability of voice-enabled devices, like Alexa, has encouraged consumers to use them for different purposes. As the pandemic has forced consumers to get stuck at home, they have limited conversation opportunities. Moreover, voice-activated technology is easily accessible to them. Thus, a voice search will prevail this year.

Besides, Google Lens and other similar tools help customers to do a visual search. That is why marketers have to focus more on image alt-text and visuals for SEO.

Easily consumable digital content

Podcasts, email newsletters, and some other types of content are easily digestible to consumers. Advertisers have started investing a high amount in podcasts, and they have a chance of achieving success in this year.

The readily available digital content ensures a deeper connection between consumers and brands.

Google Ads- Bidding with automated technologies

Google Ads marketing professionals always try to edit their keywords and adjust bids to get the optimal value from the advertisement. However, this Adwords management may take a lot of time and effort. That is why automated bidding will be the latest trend in 2021. The real-time adjustment of bids will save time.

You can claim that automated bidding is nothing. However, it has undergone some refinements in recent years. You can find a higher reliance on this technology for Google Adwords. It will help you to achieve better PPC performance and desired results at a reasonable price.

Higher retention rate with segmentation

You need minimal investment to retain loyal customers. Satisfied customers can send referrals, and you will have higher revenues. Moreover, they will give the right feedback about different issues. You will get the opportunity to strengthen your position.

However, when you have changed any business process, you need to inform customers about it. Collect data related to customers and send relevant emails to build a relationship.

Chatbots to be a part of digital marketing

The AI-enabled chatbots will gain higher importance for successful digital marketing. The real-time chat with website visitors and customers is valuable for your marketing campaign. The customer service departments of several companies have already implemented chatbots in 2020. The most notable benefits of using chatbots are-

●        24-hour services

●        Instant messaging

●        Easy to answer basic questions

Modern customers like to interact with bots, as they are highly responsive. The bot also recalls the purchase history of the customer to find solutions.

Now, it can be concluded that you must not overlook these digital marketing trends in 2021. Try to embrace innovative technologies and adjust your campaign. It will make your position stronger in the digital world.

The post 7 Digital Marketing Trends For 2021 appeared first on Techscopy.

Content creation holds immense importance for marketers. It serves to draw audience attention, increase brand awareness, and reap many other branding perks. Alongside text-based content, audios and videos are an emerging form of putting the word out. People often find it more engaging to listen or visualize things, which explains why marketers are keen to incorporate it in their strategies.

However, many marketers are still overlooking one of the essential audio and video content elements: the transcription. AV content may seem to be enough on its own; but, you could be wasting many benefits without transcribing their audio to text. So, if you want to maximize marketing efforts without wasting any resources, transcribing your audio and video content is essential. Here are a few crucial ways AV transcriptions can help you in marketing.

TRANSCRIPTIONS ENABLE SEO

Unlike text-based content, audio and video content is difficult for search engines to crawl. You can quickly implement SEO in text-based content like blog posts, but AV content takes more effort. However, by transcribing AV content, you can use it in captions, notes, and blog posts to maximize your AV assets’ potential. Search engines can then crawl everything said in the audio and video files.

Transcribing AV content can take many hours. However, with specialized software such as a YouTube transcriber, you can avoid this tedious effort and get the transcription in minutes. Moreover, you can also convert the transcription into an eBook and use it as a lead magnet.

With the help of fast and accurate transcriptions, you can efficiently use AV files to build more meaningful content to increase your website’s visibility online. For example, you can place keywords in the transcription, create a blog post, and acquire quality backlinks.

ENHANCES USER EXPERIENCE

Providing a good user experience is essential for every marketer to retain customers and add more lifetime value. Everything from popularity to revenue gets generated through the people who engage with your content. A transcription for AV content can come in handy to deliver a good user experience to your viewers. Transcriptions can make it easier for people with disabilities to access your content; over 466 million people are disabled from hearing correctly. Sometimes people prefer reading over listening or watching. And you wouldn’t want to miss out on any opportunity to make your content available to them. Alongside a better user experience, a transcription will also make your AV content reach a wider audience due to its increased accessibility.

Moreover, your AV content information can be accessed quickly through its transcript by people who need to refer to it frequently. For example, many students often use transcripts as study guides. You will also help people who are not fluent in the language used in your content by effectively using transcriptions to put subtitles in videos.

A rich user experience that caters to diverse needs will build trust amongst your viewers and increase user engagement on your website. A direct result of this would be a decrease in bounce rates, which is highly beneficial for your marketing campaign.

RESULTS IN INCREASED TRAFFIC

In the end, the primary purpose of content created by marketers is to gain a higher amount of traffic. This purpose is best achieved by the use of transcripts when it comes to AV content. As mentioned earlier, a transcript can enable you to enhance SEO, which will then lead to higher rankings on SERPs. In such a situation, your content is bound to gain a higher amount of traffic. Moreover, a better user experience and a reach to a broader audience will further double the amount of traffic received by your content.

REPURPOSE YOUR CONTENT

Undoubtedly, content creation is one of the most important strategies of any marketing campaign. However, to create engaging content, you need to put in a lot of effort and time; otherwise, people won’t pay any attention. It is often quite discouraging for many marketers. However, transcripts of AV transcribing content can be an excellent solution to this problem. You can take ideas from transcripts to create new content such as blogs and infographics.

Moreover, you can take quotes from the transcripts and use them in other content, which also doubles as a good backlink. By repurposing your content through transcripts, you will be able to create content rapidly. Doing so will also help you keep up or even surpass other marketers, as 60% of them are known to publish a minimum of one piece of content per day.

MARKET RESEARCH

While developing effective strategies and tactics, it’s essential for marketers first to conduct market research to gain a more in-depth insight into the audience’s needs. This task can often take quite a while to complete because of the volume of data. However, you can conduct this research more efficiently by transcribing interviews and similar content. You can use conversations during interviews to create focus groups while also completing the competitive analysis. As a result, you’ll not only attract more traffic through transcriptions but will also conduct stellar market research.

IMPROVE WEBINARS AND LIVE EVENTS

Another popular form of AV content are webinars and other similar live events. However, most of the information in such content cannot be kept by viewers for later use. This content is only live for a short period. Hence, you’re not able to maximize the potential of your content. But by transcribing live events, you can prevent this from happening. As a result, all of your content will be available for people to refer to, while you can also make use of it in the future. With the greater accessibility achieved by transcribing live events, people will appreciate your efforts in providing the information. As a result, your company’s authority increase while building a relationship of trust amongst your viewers.

CONCLUSION

It’s safe to say that AV content will be the most prominent form of content in the future. So, as a marketer, it would be a smart idea to be prepared for the future by creating AV content the right way. Create podcasts and videos that are meaningful and informative. And then use them to create valuable content in the form of text to increase your online visibility and authority. By putting in little to no effort, you can maximize your AV content’s potential just by transcribing it. So, try not to overlook this essential element, and make sure to incorporate it in your content.

The post How Can AV Transcribing Help Marketers appeared first on Techscopy.

Digital Marketing agencies are working tirelessly on a global scale to keep businesses running and the revenue flowing because when personal interaction has gone downhill, they have scaled up with technology to prove that the digital world is an enabler of tomorrow.

Whether it is an essential or an item of luxury, the online world has made it available to consumers everywhere at their fingertips. Social distancing and quarantine are the new buzzwords, and the need of the hour is staying active online to avoid a stressful life standing in queues. Digital marketers are a substantial part of our fragmented lives and have been the most active during the pandemic.

Here is a list of tips used by digital marketing experts to cope with the pandemic situation:

1) Establishing connections with your customers through social media interaction

Due to the global pandemic situation, many of us all around the world have been cooped up at home. With businesses suffering and a slowdown in the markets, digital marketing strategies hit the refresh button with campaigns that focussed on the time being spent by people on various social media channels.

People have become up close and personal in the social media circuit and rapidly learned how to deal with the isolation situation in the country. Marketers focussed more on the emotions and showed empathy to the people above all.

Their advertising campaigns were more about thriving together as a community rather than forcing the people to buy or try something they don’t want or need in the first place. Social media marketing turned up a notch when people started contributing to NGOs the world over and helping out in their neighborhood by buying groceries for the elderly, and so on.

2) Amplifying online presence

Digital marketing experts acutely observed the upward trend of people staying online. They came to realize that anything online would be more actively consumed than ever before. People are always glued to their phones and rely on it for various things.

Marketers leveraged the average time spent by a consumer online to catch their attention and fulfill the goal of marketing. Further, they even came up with repurposed SEO tactics through which businesses could stay at the top of their game. In search engine marketing services, every time a search category would result in that particular business to be on the top of the search engine results page. 

3) Pay-per-click advertising

The pay-per-click model is quite an efficient way to propel funds and revenues for your business. The budget can be efficiently planned with detailed forecasts and plans wherein the allocation of funds is a known profitable venture. A significant factor that comes into play in search engine marketing services is the priority given to funds and resources while marketing. Your efforts can never go in vain if you have a budget plan ready.

This kind of marketing can also help businesses gain a competitive advantage by connecting with customers when it is essential. Due to the fluctuations in the market, many companies have cut off certain areas of marketing, which you can pick up the pace with and eventually outperform concerning your competition.

4) Preparation for bouncing back after the pandemic

Digital marketing experts are well aware of the necessity of preparation in these uncertain times. They know how much a pause can affect the workflow of the business and, in turn, the costing. Hence, the potential of a marketing plan depends upon the commitment to the preparation and planning phase.

For instance, SEO campaigns work best with careful planning and execution. The results take time and require patience. Once you persevere and observe the impact, it will certainly help a great deal to return to normal after the pandemic fades away. Bouncing back to normal is very important for a business to flourish shortly. The ability to survive in the odds and turn them in your favor can be easily seen once normalcy is back in our lives.

5) Provisions of special offers and discounts

Everyone loves a good discount on their favorite products and services. Offers are a welcome change, especially in the pandemic wherein everything was about cutting corners to survive.

Marketers know the importance of a loyal customer base and the following that matters. With their unique benefits and curated discounts, the customers are not only hooked in but also tend to spread the good word in their circles, thus helping in the growth and the engagement levels.

6) Local SEO and online reviews

Digital marketing has seen an upheaval in terms of optimized searches and much-needed assistance in the times to follow. Marketers have gained a lot of traction by focusing on improvement in the ratings, reviews, and local SEO on the whole. When you provide the appropriate product and service with a positive rating on your side, you are not only likely to get attention but also the right reward too.

People frequently look through the reviews and believe in it, so you certainly earn brownie points when you’re a master at the game plan. By making your search engine marketing services attuned to the steps followed in establishing a solid foundation, digital marketers have kept you ahead of your competition as well.

7) Focus on Pivots and improving agility

Digital marketers have always known the importance of being flexible and versatile. They are the first to adapt to a situation and overcome the obstacles in the process. With the pandemic, too, there came the option of attaining the SMART goals that they are well known for.

SMART is an acronym for Specific, Measurable, Attainable, Relevant, and Time-bound. Not only did they improve upon their strategy but also used tried and tested methods with exploration and experimentation working at the core of it. The pandemic has certainly taught everyone the importance of pivots and stabilizing the workflow in tandem with the operations and resource utilization.

8) Attention to the to-do lists to stay ahead of your competition

Every marketing professional is aware of the necessity of to-do lists. Being updated with the plan and the next course of action keeps you active in terms of sticking to a method and also maintaining the structure of the search engine marketing services.

The marketplace is raging with the competition, and every day there is a newer advancement that can push you and your marketing strategy back. All you need to do in such trying times is to know the pain points of your competition and repurpose your design following that. Digital marketers are continually updating their knowledge feed and information to stay ahead of the times.

In conclusion, the one thing that digital marketers stuck to was the plan to GROW with Search engine marketing services. They generated insights about the pandemic situation and repurposed value for their brand identity. Next, they shifted to focus on outperforming their goals and won over the hurdle with their winning strategy. Hence, to succeed, do take a page from their playbook and set long-term goals with motivation in alignment with goals and a sense of purpose.

The post How Are Digital Marketing Experts coping with the Global Pandemic? appeared first on Techscopy.

Because of the pandemic, companies have had to let their employees work from home. Additionally, all work-related travel has been canceled due to the travel restrictions put in place by different governments.

Embracing technological innovation is necessary for any business that wants to remain relevant going forward. Cloud technology is the ideal mechanism for business growth in today’s business climate. Amid the global change we’re experiencing, organizations cannot afford to be left behind.

The time has come for companies to rebuild their infrastructure to accommodate the dynamic nature of the business world. Let us look at the contribution technology will make in transforming your business.

1.     Automation and Social Distancing

According to a recent Harvard study, the social distancing restrictions are likely to remain in place for longer than we had anticipated. Since it will be a long-term requirement, businesses need to factor this in as they work on the new normal.

The reason for this conclusion is primarily based on the fact that so far, doctors have not yet found an effective treatment for the coronavirus.

Even so, businesses are set to be reopened soon. So what is the way forward? Well, for starters, businesses might as well start getting used to the remote work paradigm. In-person engagements might have been comforting, but more encounters are going to have to be virtual.

The absence of people you’re not intimate with will soon be a greater comfort. We see a future where people will avoid in-person interactions unless it’s extremely necessary.

In truth, the COVID-19 crisis has only escalated a trend that was already on an upward incline. Many companies had already adopted flexible schedules way before the coronavirus pandemic hit us.

The same applies to the norm of staying indoors and shopping online. The coronavirus pandemic has only solidified a lifestyle that was already on the rise. Brands that were already catering for online customers have experienced a spike in sales throughout the pandemic.

The pandemic is a wakeup call of all brands that had still been relying on traditional offline sales. As you scout for a digital marketing agency Singapore, make sure you choose one that can help you devise strategies that can deal with the uncertainty of the future.

Businesses might need to go as far as innovating new products to cater to the needs of their customers. As the whole world adopts to a new way of living, product consumption is bound to change as well.

2.     The Customer Remains King

The digital marketing services you seek, need to be aligned with your new business model. Businesses need to ensure that even with remote working employees, they can serve customers to the best of their ability.

An excellent place to begin is to ensure customers and prospects can easily find you online. A solid online present is now more important than ever because online shopping is slowly becoming the primary module of business interaction.

Even as customers’ environment changes, the desire for a positive shopping experience is stronger than ever. Customers will always expect businesses to anticipate and fulfill their needs regardless of the business climate.

To anticipate the future needs of your customers, you need accurate data to work with. This is an excellent time for businesses to invest in advanced analytical tools. This gives you access to real-time insights to achieve a customized experience for each customer.

Even after the coronavirus has been vanquished, digital-based customer experiences will keep growing in popularity. That means that businesses that act quickly now, to digitally transform their business will have a competitive advantage in the future.

Each digital marketing agency Singapore is readying itself for long-term shifts in marketing trends. Because customer behaviors are changing, digital marketing strategies have to follow suit.

Entrepreneurs should keep a real-time pulse on the preferences of their customers to maintain a solid business-to-customer relationship. Since it’s almost impossible to redesign customer journeys overnight, you need to hire an able marketing team to gradually work on this.

3.     Billing Agility

Aside from product quality, efficient service delivery also contributes to competitive advantage. Your business operation plays a huge role in your success. You need an operating system that can easily adapt to market changes.

This way, regardless of the situation, your customer experience remains top tier. Customers require a hassle-free transaction if they’re to remain loyal to your brand.

Billing takes up a huge portion of business operations. Since traditional infrastructure is being phased out, how about embracing no-touch billing systems? This mechanism allows you to achieve a short leading time for customers.

Besides, the reduction of manual handling will also take a huge load off your employees. Businesses now need to think about investing in off-premise billing systems that automatically handle customers’ invoices.

Conclusion

The coronavirus global pandemic has been a wakeup call for many businesses. This was the necessary push the business world needed to enact digital transformation. Marketing, sales, and administrative departments in business have had to adopt new innovations to cater to customers’ needs in these changing times.

The post Businesses Need to Rebuild Their Model with Digital Transformation appeared first on Techscopy.

Instagram has reached 1 billion active monthly users and more than 500 million are using the image-sharing site every day. Besides, Instagram ranks fourth in the list of the 15 most popular social networking platforms.

What do these stats mean to marketers?

There is an audience for every marketer, regardless of the niche and it’s the right time to monetize Instagram. And in this post, we will share several ways on how to make money on Instagram.

But before we get into the Instagram monetization methods, let’s learn what you need to do before you start monetizing your Instagram account.

Number of Followers For Instagram Monetization

It’s not easy to monetize your Instagram account, but it’s possible.

Keep reading.

We will show you exactly what you need to make.

The number of followers you have on Instagram isn’t the determinant of whether you can make money on the platform. You could have 100,000 followers and still fail to make money on Instagram and one could have only 1,000 and be able to monetize your Instagram account.

The key thing is how you engage with your followers. So, it is recommended that one should ensure to have an engaged fan base before monetizing Instagram.

What Do You Need to Monetize Instagram?

Now that you have known it’s possible to monetize your Instagram account let’s discuss what you actually need to grow your audience, increase engagement, and possibly make money.

• Create a compelling bio

To attract a huge following, you need to create a compelling bio. Your bio should demonstrate your creativity and the value you can add to your followers. Your bio must be attention-grabbing and attractive enough to establish your brand’s credibility.

• Post regularly

To build a strong relationship you must interact with your followers regularly. When you want to grow your audience on Instagram, you must be regular with your content. Besides, your content must be engaging.

A good rule of thumb is to have a fixed posting schedule. Or if you aren’t able to schedule your content, try your level best to post the times when your target audience is active on the platform.

An observation by Tailwind suggests that the frequency of posting and engagement rates have a positive correlation. And posting regularly can help to grow your audience faster.

• Post incredible images

Instagram started and has been a great image-sharing platform. You can start sharing beautiful, high-quality images on the platform to grow your reach.

Sharing incredible images will help to attract your prospects and ultimately increase your chances of making money on Instagram.

Demonstrate what your brand does by use of images that attract the attention of your audience. Promote your products, tell them stories and get creative in everything you do and your Instagram account will be noticed by many people hence increasing your reach.

• Take advantage of Instagram’s video function

They say a picture is worth a thousand words and a video is full of pictures, that means a video is worth millions of words- that’s just a rough estimate. You can do the calculations and see for yourself.

Fortunately, Instagram recently introduced a function that allows the sharing of a 15-second video. You need to get creative with your video to get the most out of it.

Create a personal message for your followers and make them know why you are the best brand. You could also create a short story of how your brand started. Just make something interesting and worth the attention of your followers.

• Use hashtags wisely

Hashtags are effective when it comes to increasing your brand’s visibility and your content reach. Well, Instagram limits hashtag usage to 30, but it’s not advised to use them all. A good rule of thumb is to use 10-15 relevant hashtags. Remember to get creative with your hashtags as well.

• Create high-quality content

Content is still king and when you want to monetize Instagram, then you should make sure your content is worth reading. If you can’t create high-quality content, you can outsource your content creation to the experts.

How to Monetize Instagram

Now that you have known the tips to get started with your Instagram monetization journey, let’s learn some of the ways how you can use to achieve it.

Monetize Instagram Through Sponsored Posts

Once you have attained a huge audience and you have become popular, you can use your popularity you can start promoting brands.

Sponsored posts aren’t different from your normal content; however, in this case, instead of promoting your own products, you promote other brand’s products on your Instagram account.

Usually, brands collaborate with influencers to make their products or services known to many people through sponsored content.

Now here, you will need to avoid being salesy and to demonstrate the authenticity of the brand you are promoting, you need to show some of the bad sides of a product in addition to the good sides.

Make Money on Instagram Through Affiliate Marketing

You can monetize your Instagram account by becoming an affiliate marketer. Here, your task is to promote products of other brands that you have used and you believe in. DON’T try promoting products or services you are not sure of.

You could also share a link or discount code in your posts for the products you are recommending. This way, when a customer purchases the products you are recommending you get a commission as a percentage of the amount paid.

Is it a Good Entry Point for Marketers?

Affiliate marketing is the best entry point and suitable for marketers who are still nervous about being seen on a camera.

Besides, it’s easy to get started as an affiliate marketer on Instagram. You just enroll to in an affiliate marketing program, get a custom link from the brand whose products you are promoting, then start sharing the link every time you make your Instagram posts.

Remember, since Instagram is a photo-sharing platform, you need to create a compelling copy together with a beautiful photo that makes your followers want to buy the products you are promoting.

Promote Your Own Products

Instead of promoting other people’s products on your Instagram channel, you can market your own products. You just need to have a strong personal brand and creativity in the way you make and promote your offerings.

This is especially, important if you can make your own products such as books, cosmetics, furniture, clothing, etc. Note that you should always promote products that related to your niche and your audience like.

Create and Sell Courses

You probably have expertise in a particular niche; whether it’s medicine, art, business, etc. You can make money on Instagram by teaching your audience a skill they don’t know. After all, they are following you on Instagram because they want to learn from you. Why not teach them what you know?

Create a course or downloadable guides about health eating, home improvement, real estate investment, just to mention a few of the things you can use to monetize your channel.

Also, you can become an Instagram marketing expert and start offering social media marketing consultation services, SEO/SEM services or create eBooks about social media marketing and sell them at a fee.

Monetize Instagram With Product Placement Videos

You can monetize Instagram using product placement videos.

Here is how it works: You create an interesting video that shows you using a product or services of a particular brand and then you are paid some fee for promoting it.

To increase the likelihood of attracting people to your videos, try to create testimonials, explainer videos, or tutorials. You can do normal videos or use Instagram Stories.

Final Thoughts

If you are a good content creator looking to make money online, Instagram is the platform, you should take advantage of. Although it’s not easy to monetize Instagram it’s possible but you must follow the tips we have shared above before you get started with Instagram monetization.

We hope by now you are well prepared to get started making money on Instagram.

But before you leave, let us know which of these methods you feel you can utilize, or you have used and your experience with them. Let us hear that in the comment section.

About the Author

Scott Mathews is a micro-influencer, eCommerce marketer, and content writer at the Australianwritings blog. He is also a social media consultant and a seasoned Instagram user. He knows the ins and outs of Instagram and has helped thousands of brands achieve their Instagram marketing goals. Besides, Mathews has created tons of courses about social media and many other subjects related to eCommerce marketing.

The post How to Monetize Instagram – Here’s a Real-Life Advice That Worked appeared first on Techscopy.

When you are talking about this virtual world. It’s important to recognize the importance of internet marketing.

How can you really do internet marketing for your business? Well, you can do it through the use of SEO and what matters is how you achieve higher ranking for your website.

The question which would be revolving in your minds would be something like this:

What is SEO & Ranking on Google?

Yes, you are here with the right question. What is it really? SEO is the optimization we do for organic search results.

Also, the Search engine optimization ranking is something that we all are not familiar with. Let’s see it through an example. When you search on “Google” or “Bing” or any search engine.

What basically comes after you press the enter tab are the results for your queries.  Here is a screenshot for a search term “best series on netflix“.

You can see that the search results are displayed in the form of No.1, No.2, No.3, and so on. So, this is what the term rankings mean when you talk about search engine optimization rankings.

I hope that the first basic question is clear in the mind of the readers. So, we can get into the further details of why is it really the big deal in 2019.

Why everyone is talking about it so much. Wasn’t it important in some of the previous years?

Why is SEO essential in 2019?

Its a really good question to start why is it important? It’s important mainly because of one and only reason. For the user, Google is making it important because it’s serving its users.

If you want to know why? Well, the answer lies in this example.  Let’s take an example of any business model, eBay, Amazon, Walmart, etc. What are they striving for every day even if they are the big names?

They are making sure nobody enters the competition so they focus their efforts on optimizing their business, so their customers value them. But when we talk about small businesses how can small business SEO work?

Well, the answer lies ahead in the coming portions of this meaningful read.

Similarly same is the case with google it’s turning up updates every day and improving its algorithm for better results for its users.

As you can see in the image below that it’s all about the intent of the user. How the user is interacting with the search engine.

Google has done one and the only thing placed its ultimate investments for the user.

Getting to know its user better than ever through continuous technological advancements.

SEO is done basis on the end-user. If its experience is better it will be shown out through this, what they have been able to do is, make the user experience better.

Now,  I hope that the question is quite clear in your head. Because it’s important for the new learners out there. SEO for dummies is the way forward. Let’s talk about the most important thing which would be going in your head is the next question.

How Can You Achieve Top Rank on SERP?

Being, new in the field. You will hear this question a lot of times. Let’s talk about the question of the hour on how to achieve the rankings for any website? Many sites have gotten good rankings by trying this service but it all depends on what goals you want to achieve with your rankings.

This question contains all the confusions but the solution lies in the SEO for dummies guide. Let’s just get into it.

Search engine ranking is not an easy thing, its just about making continuous efforts. If you stop at one point in time.  You can lose the rankings which you might have achieved through your efforts.

Therefore, before talking about any other question let’s dive right into the core of it. What is really needed to learn before even understanding it?

Its not a one day thing, its a continuous process

Once, you are on board with this thing the next thing in line is the importance that search engines have placed on the user experience.

There is much SEO for dummies guides out there. But you have to just learn the basics out of it. But becoming a professional on your own scale is a challenge. You have to experiment with yourself.

You have a business you got to understand your customer’s needs before you jump into any other thing.

Especially the small business SEO, as they are newly born so need to learn before they go about making SEO work.

Because you develop a site without having any knowledge of how a user is interacting with the search engines you might need to re-evaluate it all together.

Understand your audience and its study its interaction with search engines

Lastly, before going into the jargon of SEO you have to make sure that you do very thorough research on your competitors and their presence on the search engines.

User matters, But for your search engine rankings, you have to develop something that beats your competitor.

Study your competitor and its presence on search engines

So, these were some of the major points which you need to understand before diving into the strategy that goes about making you rank on the no.1 position.

In order to rank, these are the following methods which you need to utilize for making your search engine optimization success:

Keyword Research Defined For the Ranking

Well, what’s a keyword? Its what you enter as a query into the search engine for which the relevant results and pages are displayed.

If you have understood what is a keyword, you can go about doing research of those keywords for your business to understand how basically a user is interacting with the search engines based.

If you have a business that is quite well known and its in your strategy you can go for branded keywords and some of the non branded keywords.

Like we can take an example of  “Gucci”. When I will search Gucci on the search engine they will display the following results. So, it means they have targeted this keyword:

So, it can be seen that they have targeted this keyword. They also have used the non branded keywords for ranking on the search engine.

So, it’s important that we realize the importance of keywords and utilize it in our SEO strategy. After the keyword research comes to the importance of content.

Content Being the “King”

No matter what website you own, if your page is a service-oriented page or blog posts.

Google has listed content to be the most important ranking factor for your rankings on search engines.

For the new ones out there. SEO for dummies pertains to the most relevant factor here. “Content” intent is the thing which you will understand with time passing in the field. Keep a close on it.

Therefore, it’s pretty clear that the content should be of high quality. But how can we ensure that content is high quality?

We can ensure it by making it grammatically correct, proper subheadings, writing in the active voice, short sentences and shorter paragraphs.

What will this ensure? This will improve the readability factors for SEO optimized content. Here is how the SEO content should be like:

So, if you have ensured that your content contains the following elements then you job is pretty much done.

All you have do is update it according to the time. If your content is not up to date, then it will definitely create a bad user experience. So, better optimize it.

Optimize URL’s of your site

When you look at a site URLs play a very important role for the search engines as well as the readers of the site.

If they are well optimized it will play a major role in your search engine ranking. So, what contains a well-optimized URL.

The things which need to included are short, user-friendly, without spaces. Here is an example of a user-friendly URL.

Well, its quite clear that the site must contain a URL that is easily readable to the user and it should also contain your keyword for which you want to rank on.

So, definitely a lot of importance is placed on it. Think about it from a user perspective and every SEO element will make sense more easily to you.

Optimize Title and Meta-Description

Let’s talk about one of the major factors which search engine have placed their interest in.

Title and meta descriptions are the most important factors when it comes to rankings. According to the major SEO sources and professionals.

They have utilized the practice of optimizing the content and pages with the right title and meta description.

So, a newbie like you or myself can take many things from SEO for dummies. Because the learning process never ends. Similarly, you have to understand the importance of title and meta description.

They have outranked the other sites in competition. What google suggests for an optimized title and meta description is the following word count: 60 words in the title and 160 to 170 in the meta description.

If we exceed the following limit the word beyond the prescribed limit won’t be visible on the search engines.

Secondly, it’s highly recommended to use your keywords in both sections.

Through this, we understand that how the SEO principles work and how they about making rankings an easier job for every reader.

Here is an example of an optimized title and meta description for the readers:

If you see an example for tech scopy you will realize how we have made it SEO optimized and will make our own way for the top rankings on search engines.

Let’s conclude this amazing read with the following remarks that the SEO strategies are always defined by testing, evaluating, and making another strategy for improving its productivity.

So, hope that this SEO for dummies guide would serve the purpose and be an enlightening experience for the newbies in the field out there.

Hence, it’s very important to use the following points for your optimization. But at the same time, you need to make your way forward with the testing according to the situation your business is in.

Therefore, do the decision making after getting the information and go about making your SEO rank on the No.1 position really worth it.

The post SEO For Dummies: Making SEO Easier For Newbies [Comprehensive Guide] appeared first on Techscopy.